Russian Federation
Russian Federation
Russian Federation
The article is devoted to the analysis of the dynamics of the development of the mobile applications market for the period 2019—2022. The relevance of the topic is related to a combination of factors that accelerated the development of the market: the emergence of new platforms and data transfer technologies, the Covid-19 pandemic, changes in consumer behavior, etc. advertising of popular app stores Google Play and the App Store. Further, the analysis of the Russian market of mobile applications is carried out. The authors proposed a grouping of the most popular applications for Russian users into: mobile games, financial applications, retail and delivery applications, video streaming, health and fitness applications, social networks and communication applications, applications for remote work and education, travel and movement applications. In each group, the most downloaded applications and trends in user preferences are revealed. In conclusion, trends in the further development of the mobile application market are identified. The article will be of interest not only to participants in the mobile application market, but to a wide range of readers for further research, improvement of applications, content creation and advertising.
mobile app market, app downloads, app users, app developers
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