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The Economy under Guard
Journals / The Economy under Guard / Volume 2023 Issue 4 / The choice of marketing communication tools in the internet environment
VAK Russia 5.2.3

THE CHOICE OF MARKETING COMMUNICATION TOOLS IN THE INTERNET ENVIRONMENT The choice of marketing communication tools in the internet environment

Published in The Economy under Guard · Volume 2023, Issue 4 · Pages 28–34 · Rubric: Regional and branch economy
DOI: https://doi.org/10.36511/2588-0071-2023-4-28-34
Received: 05.11.2023 Accepted: 20.11.2023 Published: 25.12.2023
Authors
EV
Evgeniya Jukova
LY
Lyudmila Bogatyreva
ABSTRACT
The article discusses modern approaches to the use of marketing communications tools to promote goods and services on the Internet. Internet marketing tools are distinguished depending on the type and goals of promotion. The differences between Internet communication tools for the industrial and consumer markets are revealed. Recommendations are being developed for the inclusion of Internet marketing tools in a comprehensive marketing communications strategy.
KEYWORDS
Internet marketing tools, Internet promotion, marketing communications, B2B marketing, B2B communications
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